While the whole world is already waiting for a long-rumored Apple TV set, and while the Cupertino-based company is struggling to cut content-delivery deals with media companies, tomorrow Apple will probably only reveal an updated, third-generation Apple TV set-top box – just a foretaste of what Apple’s reinvented TV will be like.
The new Apple TV (Apple TV 3?) is said to include Bluetooth 4.0 capability and a faster processor required to stream rumored upcoming 1080p iTunes content. But hey, you won’t revolutionize the TV with Bluetooth and a faster chip! So, what are the game-changing features Apple has added to its updated set-top box to conquer the TV market?
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It wasn’t too long ago when we heard from Steve that he had NO IDEA on how to succeed in the television market. Any chance it has just changed? Apple’s special event is set for September 1st and what the world expects to be unveiled in San Francisco that day is an updated, upgraded, renamed, rebuilt, rethought, revamped, refreshed or completely new, long-romored, long-awaited, magic, revolutionary, shiny — Ladies and Gentleman — the new Apple TV. Well, maybe not the whole world, there are those skeptics who ask if Apple is really going to announce a TV gadget at an event with a guitar on the invitation. Pessimists aside, now, when everyone on this planet seems to have its own opinion on what is going to happen on Wednesday and when every little website in the cyberspace has its own rumor on the next Apple’s TV device, let’s sum up the most important ones. Here is a comprehensive list of what has been lately said about the new Apple TV.
- Engadget: new Apple TV called iTV: $99, A4 CPU, iOS, 16GB of flash storage, cloud-based storage, new iTunes streaming services, AppStore, no 1080p, quite small device with a scarce amount of ports (only the power socket and video out), “an iPhone without a screen”
- DigiTimes: “Apple is set to launch a new Apple TV using AMD’s Fusion solution and will not include a hard drive. The new device will adopt a user interface similar to the iPhone with support for social networking websites, network multimedia and the App Store.
- Kevin Rose: “From what I hear we should expect to see the iTV launch in September”
- Jason D. O’Grady on ZDNet: “iTV would no longer be a hard drive based setop box, but rather a live streaming device. Think of it as a combo iPad docking station and Airport Express with an HDMI port out the back.”
- AppleInsider via Shaw Wu of Kaufman Bros.: “The biggest potential change to the forthcoming Apple TV refresh is the move to an ARM architecture processor running the same iOS software that powers the iPhone, iPod touch and iPad. (…) The new Apple TV will have access to the App Store.”
- Gene Munster: Apple could offer an $1,800 to $2,000 “all-in-one Apple television solution that would replace the current amalgam of set-top boxes, Blu-ray players, PVRs, cables, game consoles and TVs in a typical home.
- Bloomberg: “Steve Jobs will rather focus on the ability for customers to watch TV shows and movies on their iPads, iPhones, and iPod Touches, says a person familiar with the plan. The company will announce that customers can rent many TV shows for 99 cents.”
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Hungry for a new Apple TV rumors? Sure you are! So, there is no other thing to do for you right now than dig deeply into the bunch of Apple hardware-related rumors Taiwanese DigiTimes brought to the Mac world today. The most interesting part for us says:
Apple is set to launch a new Apple TV using AMD’s Fusion solution and will not include a hard drive. The new device will adopt a user interface similar to the iPhone with support for social networking websites, network multimedia and the App Store. Mass production of the device will start in December.
Well, Engadget’s findings that came earlier this year seem to be (almost) fully confirmed: no HD (cloud storage instead), iOS, App Store. Ok, there will be no A4 CPU, but, hey, AMD Fusion knows how to do the job well. According to AMD, the chip offers the following:
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