ITV has launched a new update of its ITV Player app for the iPhone and iPad, which will let users not only watch its stations live for the first time (ITV1 and ITV2 channels), it also has been updated to AirPlay directly to your Apple TV 2 or Apple TV 3.
We all know that Apple’s HDTV is set to revolutionize the TV industry, but what about the content industry? Would the idea of an Apple TV set with Siri, FaceTime, and Airplay, an iSight Camera, along with the look and feel of an Apple product not be enough for you to want to buy one? I would say yes, as would a few others, I assume. I found myself arguing with a friend about the idea that Apple could not release anything until it got its content partnerships worked out. I, personally, could not disagree more. I would think Apple would be prone to releasing a fantastic television set that revolutionizes the TV hardware/software industry and not even worry about the content right away.
Following today’s new Apple TV unveiling, Netflix has just announced that, starting today, users can sign-up for Netflix directly on the Apple TV and pay via an iTunes account. Also, with the new, third-generation Apple TV, users will be able to watch movies and television streaming on Netflix in 1080p high definition and with Dolby Digital 5.1 audio.
At the event held today in San Francisco, Apple announced the new, third-generation Apple TV with a brand new user interface. According to Apple’s press release, second generation Apple TV users can install the new Apple TV UI via a free software update, available today. Third generation Apple TV hardware is required to play 1080p video.
At the event held today in San Francisco, Apple announced the new, third-generation Apple TV. It supports full 1080p video playback, comes with a simpler, redesigned, icon-based user interface and runs on Apple single-core A5 chip (as opposed to A4 in Apple TV 2 and A5X in iPad 3).
The updated Apple TV features 1080p programming including iTunes movies and TV shows, Netflix, Vimeo, photos and live sports from MLB, NBA and NHL in HD. Apple has expanded its iTunes in the Cloud functionality in iCloud, giving users the ability to access purchased movies and TV shows right from iCloud on the Apple TV. With iCloud, you can now buy movies and TV shows on Apple TV and watch them on your iPhone, iPad, iPod touch, Mac or PC.
While the whole world is already waiting for a long-rumored Apple TV set, and while the Cupertino-based company is struggling to cut content-delivery deals with media companies, tomorrow Apple will probably only reveal an updated, third-generation Apple TV set-top box – just a foretaste of what Apple’s reinvented TV will be like.
The new Apple TV (Apple TV 3?) is said to include Bluetooth 4.0 capability and a faster processor required to stream rumored upcoming 1080p iTunes content. But hey, you won’t revolutionize the TV with Bluetooth and a faster chip! So, what are the game-changing features Apple has added to its updated set-top box to conquer the TV market?