“We’ve sold a lot of them but it’s never been huge hit,” Jobs said last week. How could we not agree: Apple TV wasn’t a game changer for the living room. But hey, there are hundreds thousands of users completely satisfied with the existing ATV (according to the analysts, Apple might have sold 3 million Apple TV devices worldwide) and most of them never even thought of hacking this mysterious box! That’s why here at Apple TV Hacks, we think Steve has figured it out very well: what the average customer wants from his/her HDTV in the living room is to play latest movies, popular TV shows, family vacation photo slideshow and maybe some music from time to time. We, geeks, need more, that’s obvious, and that’s why we are so disappointed with the new device. The only thing we can do now is to try to squeeze as much as we can out of this hockey puck when we put our hands on it sometime at the end of September.
But before that happens, let’s focus on what we know about the second generation Apple TV so far.
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There was one more thing coming at the end of Steve’s show today and this time it was one more HOBBY… The new Apple TV is here! This tiny matte-black box (80% smaller than the previous generation) will stream HD (720p) movies for $4,99 and commercial free TV shows for 99 cents (ABC, ABC Family, Fox, Disney Channel and BBC America are on board; all rentals, no purchases) and your Netflix content if you are a subscriber. It has HDMI, Ethernet, USB and optical audio ports, Bluetooth and dual band WiFi (802.11 b/g/n at 2.4GHz and 802.11 a/n at 5GHz). There will be no local storage. AirPlay – the new feature that will come with iOS 4.2 in November – will let you to stream movies from any iOS device to your HDTV through the Apple TV. It will be shipping within 4 weeks for the “breakthrough “ price of just $99.
There are a lot of rumors and expectations about new Apple TV last time in the Web. Although Apple has never said a word that they’re going to release new device, it seems like people are very impatiently waiting for the new ‘shiny box of joy’.
A few days ago Michael Wolf from GigaOM asked on his blog: what’s next for Apple’s living room strategy? “Some have speculated they will produce their own television, others might suspect a Blu-ray player could be on its way” he writes and thinks it is time for Apple to refocus its attention on atv device: “Since the launch of Apple TV, the company has launched its app store, pushed into gaming, and started offering HD video content on iTunes (…) Add it all together on a refreshed box, and it could be a potent combination” claims Wolf.
GigaOM has asked their readers to share their perspectives. We summed it up and added some other “web’s voices”. Here you have the most frequently repeated expectations:
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