At the event held today in San Francisco, Apple announced the new, third-generation Apple TV with a brand new user interface. According to Apple’s press release, second generation Apple TV users can install the new Apple TV UI via a free software update, available today. Third generation Apple TV hardware is required to play 1080p video.
At the event held today in San Francisco, Apple announced the new, third-generation Apple TV. It supports full 1080p video playback, comes with a simpler, redesigned, icon-based user interface and runs on Apple single-core A5 chip (as opposed to A4 in Apple TV 2 and A5X in iPad 3).
The updated Apple TV features 1080p programming including iTunes movies and TV shows, Netflix, Vimeo, photos and live sports from MLB, NBA and NHL in HD. Apple has expanded its iTunes in the Cloud functionality in iCloud, giving users the ability to access purchased movies and TV shows right from iCloud on the Apple TV. With iCloud, you can now buy movies and TV shows on Apple TV and watch them on your iPhone, iPad, iPod touch, Mac or PC.
While the whole world is already waiting for a long-rumored Apple TV set, and while the Cupertino-based company is struggling to cut content-delivery deals with media companies, tomorrow Apple will probably only reveal an updated, third-generation Apple TV set-top box – just a foretaste of what Apple’s reinvented TV will be like.
The new Apple TV (Apple TV 3?) is said to include Bluetooth 4.0 capability and a faster processor required to stream rumored upcoming 1080p iTunes content. But hey, you won’t revolutionize the TV with Bluetooth and a faster chip! So, what are the game-changing features Apple has added to its updated set-top box to conquer the TV market?
Deep inside the iOS 5 file system 9to5Mac has found an evidence for a next-generation Apple TV being in the works – a reference to ‘Apple TV 3,1’ (current model is listed as 2,1). According to 9to5Mac, the number changing from 2 to 3 should signify a major upgrade. What changes can we expect? Most likely, the device will get a dual-core A5 processor that would open door to true 1080p. In July AppleInsider reported that Apple may be preparing to begin supporting 1080p movies in its iTunes Store later this year. True 1080p would be a nice update for iPhone 4S owners since the device allows to shoot 1080p videos and then stream it to Apple TV via AirPlay. Games mirrored in 1080p, like Real Racing 2 HD, would also be awesome. The current Apple TV’s A4 processor only allows 720p playback.