There was one more thing coming at the end of Steve’s show today and this time it was one more HOBBY… The new Apple TV is here! This tiny matte-black box (80% smaller than the previous generation) will stream HD (720p) movies for $4,99 and commercial free TV shows for 99 cents (ABC, ABC Family, Fox, Disney Channel and BBC America are on board; all rentals, no purchases) and your Netflix content if you are a subscriber. It has HDMI, Ethernet, USB and optical audio ports, Bluetooth and dual band WiFi (802.11 b/g/n at 2.4GHz and 802.11 a/n at 5GHz). There will be no local storage. AirPlay – the new feature that will come with iOS 4.2 in November – will let you to stream movies from any iOS device to your HDTV through the Apple TV. It will be shipping within 4 weeks for the “breakthrough “ price of just $99.
It wasn’t too long ago when we heard from Steve that he had NO IDEA on how to succeed in the television market. Any chance it has just changed? Apple’s special event is set for September 1st and what the world expects to be unveiled in San Francisco that day is an updated, upgraded, renamed, rebuilt, rethought, revamped, refreshed or completely new, long-romored, long-awaited, magic, revolutionary, shiny — Ladies and Gentleman — the new Apple TV. Well, maybe not the whole world, there are those skeptics who ask if Apple is really going to announce a TV gadget at an event with a guitar on the invitation. Pessimists aside, now, when everyone on this planet seems to have its own opinion on what is going to happen on Wednesday and when every little website in the cyberspace has its own rumor on the next Apple’s TV device, let’s sum up the most important ones. Here is a comprehensive list of what has been lately said about the new Apple TV.
- Engadget: new Apple TV called iTV: $99, A4 CPU, iOS, 16GB of flash storage, cloud-based storage, new iTunes streaming services, AppStore, no 1080p, quite small device with a scarce amount of ports (only the power socket and video out), “an iPhone without a screen”
- DigiTimes: “Apple is set to launch a new Apple TV using AMD’s Fusion solution and will not include a hard drive. The new device will adopt a user interface similar to the iPhone with support for social networking websites, network multimedia and the App Store.
- Kevin Rose: “From what I hear we should expect to see the iTV launch in September”
- Jason D. O’Grady on ZDNet: “iTV would no longer be a hard drive based setop box, but rather a live streaming device. Think of it as a combo iPad docking station and Airport Express with an HDMI port out the back.”
- AppleInsider via Shaw Wu of Kaufman Bros.: “The biggest potential change to the forthcoming Apple TV refresh is the move to an ARM architecture processor running the same iOS software that powers the iPhone, iPod touch and iPad. (…) The new Apple TV will have access to the App Store.”
- Gene Munster: Apple could offer an $1,800 to $2,000 “all-in-one Apple television solution that would replace the current amalgam of set-top boxes, Blu-ray players, PVRs, cables, game consoles and TVs in a typical home.
- Bloomberg: “Steve Jobs will rather focus on the ability for customers to watch TV shows and movies on their iPads, iPhones, and iPod Touches, says a person familiar with the plan. The company will announce that customers can rent many TV shows for 99 cents.”
Hungry for a new Apple TV rumors? Sure you are! So, there is no other thing to do for you right now than dig deeply into the bunch of Apple hardware-related rumors Taiwanese DigiTimes brought to the Mac world today. The most interesting part for us says:
Apple is set to launch a new Apple TV using AMD’s Fusion solution and will not include a hard drive. The new device will adopt a user interface similar to the iPhone with support for social networking websites, network multimedia and the App Store. Mass production of the device will start in December.
Well, Engadget’s findings that came earlier this year seem to be (almost) fully confirmed: no HD (cloud storage instead), iOS, App Store. Ok, there will be no A4 CPU, but, hey, AMD Fusion knows how to do the job well. According to AMD, the chip offers the following:
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There have already been some great shots, some howlers, some nice Dutch supporters, and even some North Korean “fans”, but the best of the show is yet to come. And there is finally a way to watch all the games live (!) on your Apple TV: World Cup 2010 app has arrived to Boxee. Find it in the app library, fire up and enjoy. Thanks Univision, thanks Boxee! Sadly, for those of you who don’t live somewhere between the RFK Memorial Stadium and the Home Depot Center, it is US only.