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The Apple TV streaming service has been talked about so much in the last 24 hours that it is almost visible on the horizon. In case you missed it, Apple is rumored to be working on their own $30-$40 video service, which is set to be launched somewhere around September.

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The news of Apple’s standalone streaming service is getting hotter hour by hour. As The Wall Street Journal now reports, Discovery and Viacom are currently in talks with Apple to bring their channels to the service as well.

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As we reported yesterday, Apple is currently working on a streaming service, similar to the Sling TV and Sony Veu, which will let you pay a premium ($30-$40) per month and watch selected bundles of channels. However, many of us were disappointed that NBC channels were not present in the reported feature Apple’s online service offering. But according to new reports, NBC still wants a piece of the Apple TV user base as they are planning to release a standalone NBC app later this year.

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Apple has just announced on its Spring Forward event that it became an exclusive launch partner for a standalone HBO NOW streaming service, which is set to debut on Apple TV in April.

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International Business Time reports that HBO is in talks with Apple to make Apple TV one of launch partners for a new standalone HBO Now streaming service which is set to debut in April.

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abc_news_apple_tvABC News channel first appeared on Apple TV in the US last June, with a bunch of others like the Willow TV, PBS Kids and AOL On. Few months later, ABC announced that Apple TV users watch 50% more live ABC News than any others and promised that they’ll be expanding their service around the world.

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