Apple TV 3.0 Update

by tomek on October 30, 2009


Well…, as we all already know, new Apple TV software release didn’t bring anything really interesting to our shiny boxes, so let me not focus on the new features and start with a short article our friend wrote for HDTV More details about this poor update to come later.


After months of speculations whether Apple will release completely new Apple TV device making it a high-end media center for our living rooms or rather leave it, more or less, as it is (means without all the latest true HD capibilities, IP streaming, Blu-ray, live TV ability, HD recorder, 1080p support, etc.)… we still don’t know the answer.

The company introduced new Apple TV 3.0 software that gives us not more than a redesigned main menu – which is said to give a faster access to the content, possibility to watch iTunes Extras and enjoy iTunes LP in fullscreen and listen to the internet radio (including stations in high-quality HE-ACC formats).

Adding only cosmetic changes to a device with such a huge potential doesn’t mean Apple gave up developing Apple TV and converting it to a set-top box with all the capabilities offered by the HD market, but it gives a next signal that the company will do nothing that would pull people away from iTunes.

On-demand HD movie rentals and purchases, HD TV shows, music and podcasts from the iTunes Store give Apple a millions. According to the company, Apple TV gives direct access to a catalog of over 8,000 films on iTunes including over 2,000 in HD video available for rent or purchase. Users can also choose from a selection of 11 million songs, 10,000 music videos and over 50,000 TV episodes. Renting a movie in iTuens runs from $3 to $5, buying will costs us $14,99. And there are 65 million users of iTunes out there.

“HD movies and HD TV shows from iTunes have been a huge hit with Apple TV,” confirmed Eddy Cue, Apple’s vice president of Internet Services.

Adding anything that would take Apple from iTunes revenue (like additional drive –  Blu-ray or, at least DVD, IP streaming or live TV) wouldn’t have any sense from the economical point of view. The only thing can happen is that Apple will add to the Apple TV an access to App Store to maximize revenues from the application market.

Piper Jaffray analyst Gene Munster predicts that Apple will sell 6.6 million AppleTV units this year.


The new Apple TV software is available immediately free of charge to existing Apple TV owners. Apple TV with 160GB capacity is available for $229.

Apple TV requires an 802.11b/g/n wireless network or 10/100 Base-T Ethernet networking, a broadband Internet connection and a high definition widescreen TV.

Apple has also released iTunes 9.0.2, adding support for Apple TV 3.0.

Originally appeared on

  • Frank

    what about the update and your existing hack???

  • monte22

    I love the new update. Menus are snappy and sexy. Way to go Apple!

  • Karpediem

    I suppose that if I update to 3.0, your hack will be lost, won't it?

  • yes, please don't update yet. Follow for the latest updates

  • Gerrie

    I just roll-back this morning from 3.0 to 2.4,
    So whatever happens you can alway roll back 🙂

    Like the 3.0 interface, but love my hacked ATV more

  • Tutorial on how to downgrade.

  • Dave

    There's one area of Apple TV hacking that, as far as I can tell, the world has lost interest in, much to my dismay:

    I could be wrong, but we'd need an updated hacked Apple TV finder to make this work in 3.0, correct? I haven't seen any updates to these sort of hack attempts since 2.0 came out. ATV4Mac also seems to have dropped the ball out of disinterest. The people who built a Virtualized AppleTV 1.x OS in VMWare seemed to give up on development as soon as they got it mostly working (but without sound). And on and on.

    Basically I want an AppleTV with an optical drive + the horsepower to stream Netflix, play all Hulu feeds (some of which just refuse to play well on Apple TV), etc.

  • geeboy

    At first I was thinking that running the update would remove Perian & Flip4Mac and access via SSH. But after update all is still in tacked and I can still play my old Divx copies of Doctor Who & Lost.

    As for the new menus, I don't really like them. Apple seem to have dropped their usual font and opted for a something that looks a lot like Arial or Helvetica?

    It would be nice to control what content is added to the top when flicking through the menu, rather than just your unwatched content?

    I did find this link via Adam at the MacCast if anyone wanted to create there own LP or Extras content:

    Now if us end users could create LP & Extras stuff that would be great.

  • macbot3000

    Hulu was crashing so hard that it required an ATV power cycle to reset anytime I used it, so I upgraded to 3.0.

    Hate the new Helvetica look, need to explore how to get lucida grande back. 😉

  • Sun5hine

    Yeah! all we needed! “snappy and sexy” menus! WOW!

  • Jan

    hm , i think it just got an update again…
    cant check at home but my websitechecker says the version information has changed since 3.0

  • Thank you for sharing the article . It let me know something I didn't know .I hope everyone here can find his or her dream ,then make it come true !

  • Thank you for sharing the article . It let me know something I didn’t know .I hope everyone here can find his or her dream ,then make it come true

Previous post:

Next post: